ABS Global partners with Geno Global

The addition of the Norwegian Red breed to the ABS product line complements ABS’ breed-leading Holstein and Jersey offering and gives producers the opportunity to take advantage of rotational crossbreeding with Holstein, Jersey and Norwegian Red sires — all available from ABS. With the recommendation of rotational crossbreeding of Holstein, Jersey and Norwegian Red, ABS will be distributing Norwegian Red semen under the new Crossbreeding Management System™ (CMS) program.

«Many dairy farmers have mated their Holstein cows to Jersey sires for reduced dystocia and improved reproduction. Through CMS, ABS offers an ideal mating for F1 crossbred Jersey x Holstein females,» stated Todd Kronberg, ABS Director of North American Product Development and Strategic Marketing.

Gary Rogers, Geno Global Technical Advisor added, «The Norwegian Red breed continues to gain popularity in North America. Norwegian Red sires will substantially improve reproductive performance, health and fitness, calving ability and production traits while maintaining a medium-sized cow that works well in commercial environments.  We look forward to working with ABS on continuing to generate awareness and distribution of these profitable sires.»

Initially, ABS will be marketing five proven Norwegian Red sires with plans to expand the product offering over time. Contact your local ABS Representative or call 1-800-ABS-STUD for more information.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.